La Serre / greenhouse
La Serre is a greenhouse for urban living spaces. It can be used indoor and outdoor for growing seeds, young crops of flowers, aromatic herbs or spices at home.
It fits in the kitchen, on the ledge of a window or even on a balcony. The large opening makes it a natural display case and an intuitive food safe.
La Serre is not a technical device but a decorative object designed to be integrated in contemporary interiors. The translucent material of this living vase brings a new way of seeing plants.
By blurring shapes and colors, the greenhouse appears as an abstract painting to pay attention to.
Using common manufacturing techniques from the packaging industry, La Serre is a flatpack product easy to ship, store and deliver.
Simply, the user folds it into its 3D shape at home.
At Douma/Guittet we are convinced plants are an essential in modern living spaces. Through this project we want to deliver a whole experience from assembling the object to observing the spectacle of the first flower.
La Serre is a kit for learning by doing, easy to use and asking the user a certain involvement . This greenhouse is an good way to discover the field of botany for kids and families, rewarding patience and sense of responsibility.
More than a product, La Serre aims to create a community sharing advices, experiences, knowledge and also goods as seeds or crops.